Submitted to Data-Driven Marketing Network by Laurence Minsky… on Fri, 04/04/2014 – 08:00
Marketers today have a harder job than ever before. First, a firm’s ability to stand out has shrunk due to the ever-growing media fragmentation and the homogenization of marketing tools. Secondly, people are even more distracted, with some reporting that attention spans have dropped below those of goldfish.. And third, it’s harder to manage the ever-growing array of marketing specialties. Just think: Not long ago, marketers used to manage two or three agencies and today they manage as many as twelve, including those specializing in general market, digital, social, experiential, shopper, content, youth, sports, internal/channel, PR, and multi-cultural. 
For women across the world, honor can mean many things. And while some consider honor a positive term, there are millions of women who suffer under an oppressive form of honor, often referred to as ‘honor violence’.
March Madness is right around the corner, and you don’t have to be a basketball enthusiast to get caught up in the excitement. According to Business Insider, March Madness advertising is now an $11 billion dollar industry, and numerous brands are using strategic marketing and branding techniques to capitalize on the enthusiasm and continued support of the fans by way of creative slogans, social media, and strategic planning.
Marketing a product to a large and diverse audience is a monumental challenge. These days, with technological devices serving as second skins to most people, consumers are bombarded with information from the moment they wake up to the moment they fall asleep as brands everywhere vie for their attention. They compete to be seen or heard consciously or subconsciously by consumers.
For us, it’s hard not to be lured into this fast-changing, cutting-edge and sometimes exotic world of organic and natural food and products, but have you ever tasted cricket in a health bar? Cricket that’s so finely ground up, and infused with other ingredients, that you would never notice you had ingested 25 crickets? We hadn’t either until the Natural Product Expo 2014.
On Thursday February 6, Chicago’s most prestigious names in interior design gathered at the Merchandise Mart to await the result of more than 90,000 votes cast for this year’s interior designer of the year.
More than football, which turned out to be somewhat unexciting this year (sorry, Broncos!), the Super Bowl is all about ads—ads for beer, ads for cars, ads for phones, ads for food. And among them all it’s not always easy to pick favorites. We did our best to narrow them down. Take a look at our favorite ads from this year’s big game:
At the end of January, some of our team members had the opportunity to attend the 2014 Kellogg Marketing Conference, Reimagine, Redefine, Reinvent: The New Marketing Playbook, which explored the changing marketing landscape, new opportunities and the key steps marketers must take to stay relevant.
To us, 2014 is a year about continued growth. We’ll be sharing our favorite tips and advice in each upcoming newsletter. To start, we’re sharing ways to improve relationships found in a recent Advertising Age article. So whether you’re a managing director, a project manager, or a communications specialist, managing relationships here are four ways to improve relationships in 2014.
From an emotional advertisement, a brand working toward a greater cause or a creative promotional item, creative marketing tactics can run the gamut. And whether an add is pulling your heart stings, motivating you, or just making you smile, the key is knowing how and when to use it to be most effective.