What’s better than enjoying superb wines from winemakers worldwide and pairing them with cuisine prepared by distinguished chefs? Enjoying it amidst the ambiance of the world’s largest collection of premier boutiques for homebuilding and renovation
It’s great to see bright and shining faces in our offices everyday, and we are pleased to introduce two new members of our team: Adair McDonnell and Eleni Kripintiris.
This month we became Thumbtack approved! Thumbtack, which is an Internet marketplace for local services, allows consumers and marketers to find each other to negotiate jobs online. Their spotlight feature denotes that they have reviewed a company and determined it as a valuable agency.
We’re eager to announce that later this month, we’ll also be attending the Club Industry Conference and Exhibition, taking place October 24-25 at McCormick Place Lakeside Center in Chicago, IL. We are incredibly proud of our past work with clients in the health and wellness industry, and are looking forward to this opportunity to further our experience in the world of fitness.
In the fight for any cause, it’s important do more than talk the talk, and actually show support. That’s why this month, our team at I Imagine will be walking the walk—literally.
It’s no secret that marketing is no longer a one-way street between advertisers and consumers. Now more than ever, consumers are engaging with their favorite brands on a daily basis (thank you, social media), and this new avenue of marketing has changed everything — especially when it comes to marketing for a cause.
The books below are bursting with information on leadership, success and the changing world of marketing. Based on reviews by sources like AdWeek, Harvard Business Review and more—we’ve even included a few recommendations—check out our own list of summer favorites:
Last month nearly 150 interior designers, architects, and product manufacturers mingled in Chicago’s renowned Ivy Room at Tree Studios, where the International Interior Design Association (IIDA) Illinois Chapter hosted their Frankly Speaking Lecture Series, honoring Chicago’s own Joyce Romanoff as guest speaker.
For most brands, it would be a dream come true to make a viral video but unfortunately, that’s a lot easier said than done. Because all videos don’t go viral in the same way, it’s difficult to define a formula or strategy, but a UK company recently completed a study on three videos that went viral and concluded that Vine (and Twitter) are the best path to ‘virality’.
In an industry as fast-paced, innovative and competitive as marketing, there are few things that all leading brands and agencies agree on. But the one thing that’s become the biggest buzzword in the industry for 2013 is “mobile.”
At this year’s Mobile Media Summit at the Mid-Atlantic Club in downtown Chicago, we had the opportunity to hear from several panels of marketing gurus from all over the world about how mobile is engaging with new audiences that brands have never been able to reach.