In June, Lürzer’s Archive introduced its jury for the 200 Best Digital Artists special. The jury will consist of some of the top experts and practitioners in the fields of digital imaging and communications, including Larry Minsky, VP of Strategy for I Imagine, Otis D. Gibson, founder and CCO of Gertrude, Inc., and Anne Telford, a former editor-at-large at Communication Arts magazine.
Since 2002, the I Imagine team has been working with Lifeway Foods, a manufacturer of kefir—a probiotic, cultured, functional dairy, and non-dairy health food product. We have helped Lifeway them grow from a $10 million company to a $100 million company by worked with their marketing team to help launch new products, advise their brand strategy, and develop buzz-worthy online and social media initiatives.
We’re delighted to share an inside look at the great work Lifeway’s marketing team did for their recently launched #MotherCulture campaign, which was the largest national print advertising campaign in the company’s 28-year history.
Congratulations to the entire Lifeway team on a successful campaign!
Larry Minsky, VP of Strategy for I Imagine, and Colleen Fahey, US Managing Director for Sixieme Son, teamed up to write about the link between sound and visual imagery on the Data-Driven Marketing Network. Within the article, they suggest that brands should be making a more concerted effort to utilize sound in their branding techniques.
At the end of 2013, the I Imagine team began working with Gerflor, the third-largest manufacturer of sheet vinyl flooring in the world. With relatively low brand awareness in the U.S. compared to their international presence, Gerflor looked to I Imagine to help establish the long-standing, international Gerflor brand in the U.S. market.
To dwell (dwɛl) v. | To dwell on or upon, is to think, speak, or write about at length or with persistence: to linger over.
To Dwell on Design is being lured by pink, heart-shaped, chairs stamps on the floor all the way to Chairtopia. It’s being mesmerized by a rustically appointed camper van made for solitary living. It’s finding yourself entranced by a fantasy adventure novel written by Sprouting Sprocket Studio. And it’s being captured by a wonderfully hidden spring system that makes a seemingly hard wooden Sitskle-made deck chair feel more like a cushion.
OUR TOP PICK
ESPN I believe that we will win
A clear favorite among our team is ESPN’s “I Believe That We Will Win” spot that aired before and during the FIFA World Cup. Passion, pride and a great chant. What more could we ask for?
program into an interactive online experience wins Gold Trumpet in prestigious
Midwest public relations award competition.
Traditionally signaled by warmer weather, there are few routine experiences in life as extraordinarily cathartic as spring-cleaning. But spring-cleaning doesn’t just have to be for your house.
It’s time to push the reset button, remove the dust that accumulated over the winter and rejuvenate your marketing strategy for the year ahead. Spring-cleaning refreshes your marketing, energizes employees and maximizes efficiency. And as both the business world and technology grow more complex, it’s even more crucial take a step back to evaluate and fine-tune your business and marketing strategies.
By: Contributing Blogger, Michelle Smith
Everyone makes mistakes: some more damaging than others. On social media, one error could gain your company major publicity—and not the good type. Yes, it’s true—there is such thing as bad publicity.
And big brands aren’t immune to social media blunders. Learn from these common errors by reading what not to do with your brand’s accounts: