At the end of 2013, the I Imagine team began working with Gerflor, the third-largest manufacturer of sheet vinyl flooring in the world. With relatively low brand awareness in the U.S. compared to their international presence, Gerflor looked to I Imagine to help establish the long-standing, international Gerflor brand in the U.S. market.
To dwell (dwɛl) v. | To dwell on or upon, is to think, speak, or write about at length or with persistence: to linger over.
To Dwell on Design is being lured by pink, heart-shaped, chairs stamps on the floor all the way to Chairtopia. It’s being mesmerized by a rustically appointed camper van made for solitary living. It’s finding yourself entranced by a fantasy adventure novel written by Sprouting Sprocket Studio. And it’s being captured by a wonderfully hidden spring system that makes a seemingly hard wooden Sitskle-made deck chair feel more like a cushion.
OUR TOP PICK
ESPN I believe that we will win
A clear favorite among our team is ESPN’s “I Believe That We Will Win” spot that aired before and during the FIFA World Cup. Passion, pride and a great chant. What more could we ask for?
program into an interactive online experience wins Gold Trumpet in prestigious
Midwest public relations award competition.
Traditionally signaled by warmer weather, there are few routine experiences in life as extraordinarily cathartic as spring-cleaning. But spring-cleaning doesn’t just have to be for your house.
It’s time to push the reset button, remove the dust that accumulated over the winter and rejuvenate your marketing strategy for the year ahead. Spring-cleaning refreshes your marketing, energizes employees and maximizes efficiency. And as both the business world and technology grow more complex, it’s even more crucial take a step back to evaluate and fine-tune your business and marketing strategies.
By: Contributing Blogger, Michelle Smith
Everyone makes mistakes: some more damaging than others. On social media, one error could gain your company major publicity—and not the good type. Yes, it’s true—there is such thing as bad publicity.
And big brands aren’t immune to social media blunders. Learn from these common errors by reading what not to do with your brand’s accounts:
Social Media Strategy and Execution
I Imagine helped construct a larger, more dynamic arena for audience engagement using social media strategy for LuxeHome, the world’s largest collection of premier boutiques for home building and renovation located on the first floor of the Merchandise Mart in Chicago—all surrounding their annual CHILL International Wine and Culinary Event.
Just before we rolled into April, we attended the American Advertising Federation’s (AAF) first ever Experience Digital Conference in Chicago with 250+ senior to executive level digital advertising and marketing professionals in search of insight in today’s data-driven industry. From fueling experiences through data to engaging with real-time content with industry experts like Starcom MediaVest Group’s Steve Simpson and DDB Chicago’s John Maxham we’ve recapped the best takeaways from the conference and will share them periodically. First: Learn how to fuel experiences using data.
Submitted to Data-Driven Marketing Network by Laurence Minsky… on Fri, 04/04/2014 – 08:00
Marketers today have a harder job than ever before. First, a firm’s ability to stand out has shrunk due to the ever-growing media fragmentation and the homogenization of marketing tools. Secondly, people are even more distracted, with some reporting that attention spans have dropped below those of goldfish.. And third, it’s harder to manage the ever-growing array of marketing specialties. Just think: Not long ago, marketers used to manage two or three agencies and today they manage as many as twelve, including those specializing in general market, digital, social, experiential, shopper, content, youth, sports, internal/channel, PR, and multi-cultural.