By: Contributing Blogger, Michelle Smith
Everyone makes mistakes: some more damaging than others. On social media, one error could gain your company major publicity—and not the good type. Yes, it’s true—there is such thing as bad publicity.
And big brands aren’t immune to social media blunders. Learn from these common errors by reading what not to do with your brand’s accounts:
Social Media Strategy and Execution
I Imagine helped construct a larger, more dynamic arena for audience engagement using social media strategy for LuxeHome, the world’s largest collection of premier boutiques for home building and renovation located on the first floor of the Merchandise Mart in Chicago—all surrounding their annual CHILL International Wine and Culinary Event.
Just before we rolled into April, we attended the American Advertising Federation’s (AAF) first ever Experience Digital Conference in Chicago with 250+ senior to executive level digital advertising and marketing professionals in search of insight in today’s data-driven industry. From fueling experiences through data to engaging with real-time content with industry experts like Starcom MediaVest Group’s Steve Simpson and DDB Chicago’s John Maxham we’ve recapped the best takeaways from the conference and will share them periodically. First: Learn how to fuel experiences using data.
Submitted to Data-Driven Marketing Network by Laurence Minsky… on Fri, 04/04/2014 – 08:00
Marketers today have a harder job than ever before. First, a firm’s ability to stand out has shrunk due to the ever-growing media fragmentation and the homogenization of marketing tools. Secondly, people are even more distracted, with some reporting that attention spans have dropped below those of goldfish.. And third, it’s harder to manage the ever-growing array of marketing specialties. Just think: Not long ago, marketers used to manage two or three agencies and today they manage as many as twelve, including those specializing in general market, digital, social, experiential, shopper, content, youth, sports, internal/channel, PR, and multi-cultural. 
For women across the world, honor can mean many things. And while some consider honor a positive term, there are millions of women who suffer under an oppressive form of honor, often referred to as ‘honor violence’.
March Madness is right around the corner, and you don’t have to be a basketball enthusiast to get caught up in the excitement. According to Business Insider, March Madness advertising is now an $11 billion dollar industry, and numerous brands are using strategic marketing and branding techniques to capitalize on the enthusiasm and continued support of the fans by way of creative slogans, social media, and strategic planning.
Marketing a product to a large and diverse audience is a monumental challenge. These days, with technological devices serving as second skins to most people, consumers are bombarded with information from the moment they wake up to the moment they fall asleep as brands everywhere vie for their attention. They compete to be seen or heard consciously or subconsciously by consumers.
For us, it’s hard not to be lured into this fast-changing, cutting-edge and sometimes exotic world of organic and natural food and products, but have you ever tasted cricket in a health bar? Cricket that’s so finely ground up, and infused with other ingredients, that you would never notice you had ingested 25 crickets? We hadn’t either until the Natural Product Expo 2014.
On Thursday February 6, Chicago’s most prestigious names in interior design gathered at the Merchandise Mart to await the result of more than 90,000 votes cast for this year’s interior designer of the year.
More than football, which turned out to be somewhat unexciting this year (sorry, Broncos!), the Super Bowl is all about ads—ads for beer, ads for cars, ads for phones, ads for food. And among them all it’s not always easy to pick favorites. We did our best to narrow them down. Take a look at our favorite ads from this year’s big game: