Last month we worked with the stellar team at Clarus Glassboards to secure editorial coverage of their recent event at Cook Children’s Medical Center, where the Clarus team and top interior designers from around the country came together for product training with a twist.
Anyone in the advertising and marketing biz is no stranger to late nights fueled with coffee and pizza. They’re also no strangers to stepping away from a project when the creative juices aren’t flowing.
From pandas with personality to toddlers in tiaras, here are our team’s favorite costumes:
In June, Lürzer’s Archive introduced its jury for the 200 Best Digital Artists special. The jury will consist of some of the top experts and practitioners in the fields of digital imaging and communications, including Larry Minsky, VP of Strategy for I Imagine, Otis D. Gibson, founder and CCO of Gertrude, Inc., and Anne Telford, a former editor-at-large at Communication Arts magazine.
Since 2002, the I Imagine team has been working with Lifeway Foods, a manufacturer of kefir—a probiotic, cultured, functional dairy, and non-dairy health food product. We have helped Lifeway them grow from a $10 million company to a $100 million company by worked with their marketing team to help launch new products, advise their brand strategy, and develop buzz-worthy online and social media initiatives.
We’re delighted to share an inside look at the great work Lifeway’s marketing team did for their recently launched #MotherCulture campaign, which was the largest national print advertising campaign in the company’s 28-year history.
Congratulations to the entire Lifeway team on a successful campaign!
Larry Minsky, VP of Strategy for I Imagine, and Colleen Fahey, US Managing Director for Sixieme Son, teamed up to write about the link between sound and visual imagery on the Data-Driven Marketing Network. Within the article, they suggest that brands should be making a more concerted effort to utilize sound in their branding techniques.
To dwell (dwɛl) v. | To dwell on or upon, is to think, speak, or write about at length or with persistence: to linger over.
To Dwell on Design is being lured by pink, heart-shaped, chairs stamps on the floor all the way to Chairtopia. It’s being mesmerized by a rustically appointed camper van made for solitary living. It’s finding yourself entranced by a fantasy adventure novel written by Sprouting Sprocket Studio. And it’s being captured by a wonderfully hidden spring system that makes a seemingly hard wooden Sitskle-made deck chair feel more like a cushion.
OUR TOP PICK
ESPN I believe that we will win
A clear favorite among our team is ESPN’s “I Believe That We Will Win” spot that aired before and during the FIFA World Cup. Passion, pride and a great chant. What more could we ask for?
program into an interactive online experience wins Gold Trumpet in prestigious
Midwest public relations award competition.