Grow Social to Grow Business
Just imagine: Around 5 million photos are added to and shared on Instagram every hour. Each month, about half a million people use Twitter and about a billion use Facebook. Of the $1.46 billion the social media mogul Facebook made last year, ad revenues were $1.25 billion. (That’s 85 percent of their total revenue!)
Put all those statistics together, and what do you have? A great business plan. We’ve already discussed how creativity and inspiration on social media can promote your brand, but how do you use social media to actually grow your business?
The first step is having a presence. One of our favorite quotes is Amy Porterfield’s: “Facebook is only free if you want to catch up with your high-school friends.” Porterfield is referring to the new phenomenon of social media sites like Facebook and LinkedIn who have recently developed routes for businesses to increase their visibility and, eventually, make a profit.
Here’s how it works: By promoting your business’ Facebook page, you increase users’ exposure to the page (and their chances of “liking” it) and thus increase their chance of viewing one of your products (and their chances of purchasing it).
One of our clients recently approached us with a social media problem (namely, they did not have any social media presence). By utilizing Facebook’s advertising features effectively, our client’s Facebook page went from having 53 likes one week, to 229 likes—in just four days. Plus, there were more followers on Twitter and Instagram—and a slew of calls for samples and product orders—a week later.
There are numerous effective social media practices for designers and creators. It is important to take advantage of all aspects of the social media platform you are using, whether it’s Facebook, LinkedIn, Pinterest, Twitter or the like. When featuring products, do it creatively. When it comes to consumers, invite them to engage with your brand. Each of these practices will ensure that you are not only promoting your brand, but also growing your business.