I Imagine Designs Award-Winning Booth for Lamin-Art
The 2015 GlobalShop tradeshow in Las Vegas recognized Lamin-Art with an Outstanding Booth Award at the event this March. The award, presented to five of approximately 700 exhibitors, created a sense of pride here at I Imagine, as well as Lamin-Art.
“It’s always a good feeling when you can deliver beyond the client’s expectations,” says Creative Director Olga Weiss. “We put a lot of time into the concept, design and execution of the booth. It reflects the excellence of Lamin-Art and its products, and demonstrates the quality of work our team puts out on a daily basis.”
Inspired by the campaign for the Solid Colors collection—the newest line of Lamin-Art’s trend-setting decorative surfaces—the booth design features wave-inspired product displays as a continuation of the high-fashion theme employed in the February introduction. The cool blues, lively grays, soft neutrals and citrus hues of the Solid Colors collection were not the only inspiration for the design.
“The big idea for the booth was contemporary, fluid and expressive architecture, Frank Gehry’s Disney Concert Hall, in particular,” says Weiss. “In collaboration with 3D Exhibits—which creates and builds technologically advanced exhibits—we strived to create an experience and tell a story to support and compliment innovative Lamin-Art products. “
The all-white structure (made with Solid Colors 9201 Deluxe White in a high-gloss Diamond Finish) also reflected the wider cultural trend towards technology. Touch-screens built into display tables allow attendees to explore and interact with Lamin-Art’s collections of decorative laminate, real wood veneers and metals. In a bid to liven up the booth and create a warm, welcoming space, Weiss and the team incorporated a final touch.
“For the Solid Colors introduction, the story is about vibrant beauty of colors that evoke a tropical ocean and Brazilian Bossa Nova jazz, which we had playing at the booth throughout the event.”
Incorporating design elements from high-fashion to high-tech proved successful and impressed everyone at GlobalShop. However, it was not the end of the line for this one-of-a-kind booth. Lamin-Art will continue to use it at future tradeshows to represent their brand and wow attendees.