Industry Trends Identified at the Natural Products Expo West
I Imagine attended the Natural Products Expo West this month, and it was even bigger than last year. More than 63,000 members in the natural, organic and healthy living industries, as well as 2,428 exhibiting companies gathered at the Anaheim Convention Center March 7-10 for the 33rd annual Natural Products Expo West.
“The natural and organic market is at the center of many of the most important and positive changes happening in food, nutrition and wellness,” said Carlotta Mast, senior director of Content and Insights for New Hope Natural Media, and editor-in-chief, Natural Foods Merchandiser. “We face significant lifestyle-related health problems, including obesity, diabetes, heart disease and mood disorders, and many of the solutions to these problems were on display at Natural Products Expo West.” *From ExpoWest press release
A record number of new natural and organic products were launched, and we were able to learn about the top trends in the industry. Those that were the most prominent included:
“Clean labels” have become more popular, as consumers are demanding less processed, local, organic foods—without GMO ingredients. Whole Foods Market even announced full transparency by 2018 at the event, and Co-op supported and promoted a Just Label It campaign.
Ancient grains, seeds and berries are appearing in many products. Quinoa, spirulina, chia, flax seeds, maca among others, are packed with protein, fiber and omega-3 fatty acids and antioxidants.
Companies like NAVITAS have been learning how the wisdom of their ancestors, yes, we mean great-grandparents, can be applied to provide an organic superfood to the world.
Gluten-free, dairy-free, vegan and raw snacks are on the rise so tailoring food and snacks to more than one specialty diet is a key to stay on-trend.
And because most specialty diet shoppers already spend extra time scrutinizing product labels. They will appreciate easy-to-read, “clean” labels that make potential purchases easy to spot.
Consumers are demanding a cleaner form of protein, replacing protein powders with whole food sources, such as nuts, seeds and legumes.