Keep it Simple: Website Design
Over the years we have been privileged to participate in the judging of the Web Marketing Association’s WebAwards. This year was no different, as our creative director, Olga Weiss, took on the role of a target user and evaluated numerous website submissions, scrutinizing for design, innovation, content, technology, interactivity, copywriting and ease of use.
And while we may have our favorites among the submissions, each of the website designs grabbed onto a few key elements. From our judging we picked up on four must-know trends for the future of web design. Our biggest recommendation: Less is more.
1. Minimalist Mindset:
One of the most important things to focus on when redesigning a website is using a simple, minimalist layout. A simple layout will make the website more intuitive and simpler to use. Plus, when the web design is simple it’s easier to transition it to mobile devices.
“Easy transition from device to device is a trend that continues to grow. And as you design a website, you have to be conscious of all of the channels people will go to when they view it,” Weiss says.
2. Parallax Scrolling:
One innovative way to maintain simplicity without compromising on innovation is using a technique called parallax scrolling. In short, parallax scrolling is when the background image moves independently from the foreground. This technique allows you to do things like rotate a product 360 degrees without loading a video.
“It’s a storytelling tool,” Olga Weiss says. “It’s visually pleasing and since interfaces have become more standard, this tool gives you more flexibility in design.”
3. Typographically Savvy:
Unlike past years, where typography choices were limited, font typography has now become a major design element, making itself a center emphasis. Right now, designers can use nearly any font and enhance size and other elements to create interesting layouts that highlight the main message. Type is no longer simply words, rather it can be used as a design element.
4. Visually Stimulating:
Large images are still widely used to create engaging websites—especially for those audiences who are visually oriented, like designers, architects, food enthusiasts, travel experts, and more. And since the industry has begun using retina display, images have become an even bigger component to web design.
5. Creative Content
Regardless of your design, or what elements designers integrate into their website, quality content is always a key input. “Content is always the most important thing,” Weiss says. “You want to make sure the content then the design as clear and simple as possible, so you don’t confuse the end users.”