Meet the New Midtown
I Imagine Studio is thrilled to have just kicked off a new six-month long integrated campaign for Midtown Athletic Club Chicago. Featuring direct mail, print ads in multiple publications including Chicago Social and Chicago Tribune, email marketing, and outdoor initiatives including buses and billboards along with email marketing efforts, the campaign aims to generate awareness of the club’s expansion and increase enrollment rates.
Recently, Midtown Athletic Club Chicago has expanded its services and facilities to feature not only a premier tennis program, but also group fitness classes including Pilates and Cycling and a larger cardio and weight training area. To spread the word about the club’s additional amenities, Midtown Chicago partnered with I Imagine Studio.
Focusing on the “Chicago’s premier tennis club is now Chicago’s premier fitness club” theme which positions the club as a premier fitness facility without undermining its tennis facilities, I Imagine Studio implemented three concepts to date. Each month features a different concept including imagery and messaging. Some examples include “Zumba, Anyone?” and “Meet the New Midtown.”
I Imagine Studio and Midtown Chicago have high hopes for this campaign and are excited to spread the word about Midtown, the athletic club that is no longer solely a premier tennis club but now a complete premier fitness experience.