Natural Food Expo West 2014
For us, it’s hard not to be lured into this fast-changing, cutting-edge and sometimes exotic world of organic and natural food and products, but have you ever tasted cricket in a health bar? Cricket that’s so finely ground up, and infused with other ingredients, that you would never notice you had ingested 25 crickets? We hadn’t either until the Natural Product Expo 2014.
It was at the Natural Product Expo where we were exposed to this world, and got to learn that cricket flour is supremely good for you, packing a solid 20 times greater efficiency than the protein of cattle. And the beauty of it all is that this cricket creation looks—and tastes—just like any regular, new age bar: It’s moist, dense, has a deep chocolate flavor and its myriad of health benefits beckon for another bite.
Aggregating more than 3,000 brands, The Natural Product Expo West has led the way in trade show experiences offering the most current, natural and organic health products. So it’s no surprise that it attracts 60,000 industry professionals—over and above the general public who attend. Taking place annually at the Anaheim Convention Center, on the back door of Disneyland, you will undoubtedly leave educated on the current bestsellers and trends to come—and with new taste bud experiences. It’s an exciting world!
Whether bestsellers or rising trends, the common denominator was clear: food heals. Whether a brand’s founder is battling a disease, is a mom seeking superior health alternatives for her children, or fitness fanatics aspiring to perform at their optimum, many brands grow from a quest for better health. Starting out of garages and the like, each brand tells of a unique story with health benefits to share, while educating the public by presenting choices available to live a better life.
While our team had the privilege of exposure, trying and testing a variety of wonderful samples from around the world, the question became apparent: How do we enlighten the rest of a world suffering from food-related disease? How do we introduce these brands to an otherwise uniformed public, educate the masses and relate these stories to young and old, who would otherwise go unbeknownst to the bioavailable health benefits of such bars? I Imagine…