Pinterest for Brands: The Newest Social Marketing Platform
If you didn’t already know, Pinterest is a social platform where users can express themselves by creating a variety of virtual pin-boards, ranging from products, recipes, crafts, home décor, beauty, clothes, and more. I Imagine employees have been active on Pinterest since its introduction and have seen its growth firsthand, but what we are most excited about, however, is how brands are beginning to use Pinterest as a social marketing platform.
First, a little history: Kotex was the first company to target users with a Pinterest marketing campaign. Kotex created a giveaway on Pinterest, where users only had to re-pin their gift in order to receive one. They sent out 50 gifts and received 2,200 interactions. There were also over 700,000 impressions of the gifts as the gifts were expressed on other forms of social media.
Similarly, Guess created a “Color Me Inspired” contest, where users had to create four boards based on four spring colors with at least five pins on each. A marketing campaign developed by Newman’s Own, on the other hand, appeared organically on Pinterest as they had sent popular food bloggers some of their products and asked them to create two recipes and post those recipes on their blogs. These recipes found their way onto Pinterest–and we even made one of them!
Pinterest is an innovative and creative way to interact with and engage consumers. It provides companies with an opportunity to create marketing campaigns and the ability to connect with consumers, and it’s a platform worth adding to your social media arsenal. At I Imagine, we have compiled a few tips to get your brand’s boards started.
Here are our 5 tips for optimizing your Pinterest Profile:
- Make sure the file name of the image contains a targeted key phrase.
- Make sure the description is keyword-rich so that your pins are likely to show up on search engines, such as Google.
- You should edit the pin to add a link directly to your site.
- Follow, comment, like, and re-pin others, and add a Follow and Pin It button to your website.
- Don’t just pin your products, but anything you find interesting. Let the pins show the character of your brand.
I Imagine even offers a word-of-mouth advertising tool that allows you to share using Pinterest. Check out more about this tool here: http://iimaginestudio.com/news/when-people-share-you-make-sales.