Tap into Vine—Because ‘Virality’ Has No Rules
For most brands, it would be a dream come true to make a viral video but unfortunately, that’s a lot easier said than done. Because all videos don’t go viral in the same way, it’s difficult to define a formula or strategy, but a UK company recently completed a study on three videos that went viral and concluded that Vine (and Twitter) are the best path to ‘virality’.
“Whether it’s a 6-second tour of our facility, a quick look at staff in action or a montage of happy customers, Vine can do wonders for developing your company’s image,” writes Shane Jones, a creative marketer who works at WebpageFX.
So, what are the must-knows of Vine? Creative Guerrilla Marketing, HubSpot, AdWeek and a few others helped us refine our list:
1. Tactical Timing
According to ADWEEK, more Vines are Tweeted on weekends than all other days of the week combined. Specifically, Vines gain the most exposure when they’re tweeted between 10am and 11am Eastern Standard Time. Be conscious of when your content is released to ensure more exposure—and sharing.
2. Share a Story (or a sneak peek)
Customers want to know the inner workings of your company. Whether it’s a a tour of your office, video of your employees working (or dancing), a preview of a product launch, or even behind the scenes set up for an annual event or trade show, show your viewers something they wouldn’t otherwise be able to see.
3. Keep it Simple
Vines are only six seconds long, so your message has to be simple, clear and easily digestible. A good rule of thumb: have one concise sentence that defines what you want a viewer to take away or feel after watching the video.
4. Products With a Purpose
When you are promoting products through your Vine videos, show them in a playful, branded, logical way. And with six seconds, you’ll want to highlight the one benefit your users will receive from using that product.
5. Watch and Learn
Studying how other brands and companies are utilizing Vine can inspire you to think outside of the box with your own videos. Here are a few brands that are using Vine right.
We’re about to start ramping up our Vine use, so follow us @iimaginestudio before we take off.