The Best of 2013: Our Favorite Creative Campaigns
From an emotional advertisement, a brand working toward a greater cause or a creative promotional item, creative marketing tactics can run the gamut. And whether an add is pulling your heart stings, motivating you, or just making you smile, the key is knowing how and when to use it to be most effective.
The Spirit of Spa
With any marketing initiative—especially in direct mail—the goal is to be unexpected, clever, memorable, and fresh. This great example from FORBO caught our eye instantly.
Another Video that caught our attention is Chipotle’s “Scarecrow” video. As a company that believes in companies that do good for our world, we applaud Chipotle’s video, which takes a stand behind natural foods and quality products. Their content marketing shows us it’s not about you; it’s about what you do for others.
We also enjoyed Coco Chanel’s use of striking black and white photos, distinct web design and high-quality content as a creative way of storytelling. This ambitious online project tells the story of CHANEL and its founder through a series of online documentaries: INSIDE CHANEL
Luvs – Uniting and Dividing Mothers
And we can’t forget how separating moms into two relatable categories can actually unite them as one.
Metra – Dumb Ways to Die
But the campaign that both surprised us and taught us valuable lessons was Metra’s Dumb Ways to Die. Not only was it creative, but also the ad was thoughtfully integrated with various platforms like social media, print, mobile, games and more.
Read more about the strategy of their campaign here.