The 7 Books of Summer: Reading List for Marketers
The books below are bursting with information on leadership, success and the changing world of marketing. Based on reviews by sources like AdWeek, Harvard Business Review and more—we’ve even included a few recommendations—check out our own list of summer favorites:
1. Brand Rituals: How Successful Brands Bond with Customers for Life
A recognized leader in marketing and strategy, the author explains why Brand Ritual, or a brand’s abiding relationship with their most loyal customers, drives business. The book challenges five marketing myths and defines a four-staged approach to Brand Ritual.
2. The Power of Habit: Why We Do What We Do in Life and Business
This book unravels the mystery of individual habits and shows how businesses have utilized them in marketing strategies. It offers insight on how to change your habits in business, society and as an individual.
3. The Get A Job Workshop
In our VP of strategy Laurence Minsky’s newest book, Frank Blossom of The Polishing Center puts it best, “It’s a job to get a job.” Revolving around the ins and outs of the advertising and digital career world, the book delves into the secrets of landing a job in the ad and branding industry.
4. The Unbreakable Rules of Marketing
Cathey Armillas and Jeff Berry
This book will make you aware of where and when you are marketing yourself, your brand and your company. Authors Cathey Armillas and Jeff Berry use humor and quick wit to make this a breezy, fun summer read.
5. Little Bets
Sims shares his belief that innovation requires a flash of genius or a giant leap of faith, making the case that the best ideas and most stunning architectural feats “begin with little bets, pursued with persistence and confidence.”
6. Start with Why: How Great Leaders Inspire Everyone to Take Action
This book speaks to the emotional driver behind decision-making, and applies it to brand building and development. Sinek says the idea is to start with why (vs. how and what) because our hopes, dreams, feelings, and hearts are what drive us to act.
7. Content Chemistry: An Illustrated Handbook for Content Marketing
A guide to content marketing, this book compiles thousands of conversations about Web marketing with hundreds of companies. Think of it as a lesson about the power of search engine optimization, social media, and email marketing.