‘THIS CLOSE’ CAMPAIGN HONORED WITH PLATINUM AWARD
The Association of Marketing and Communications Professionals (AMCP) recently presented I Imagine Studio with the prestigious Hermes Creative Award for its outstanding work on the Rotary International microsite for the global interactive campaign to eradicate polio.
I Imagine was the recipient of the competition’s highest honor, the esteemed Platinum Award, which is presented to the entries judged to be among the most outstanding in the competition. I Imagine’s entry, an interactive microsite, encourages people around the world to lend their face to the This Close campaign, which features a group of world leaders, humanitarians and celebrities and emphasizes that Rotary is 99 percent toward its goal of eradicating this crippling disease.
Designed in the shape of a book, the application was inspired by the idea of making a pledge to end polio. The application allows visitors to add their faces and names to the campaign by customizing the This Close ads by selecting a silhouette, adding their picture and adjusting skin and background colors to their preference. Once customized, the individual ads can be shared via social networks, emailed or saved to participants’ computers. Participants and visitors can also leaf through the interactive book or view the world map for a gallery of user-customized ads and participants’ comments from around the globe that can be segmented by country or name.
The new interactive campaign is a true testimony of the power people have today to promote causes to help each other to live in dignity. Take a moment and join millions in the fight against polio by creating your pledge at www.thisclose.net