Winter Books: What we’re reading to stay fresh
With more time on our hands, we tend read up on marketing, branding, fashion, trends and design—and even the occasional murder mystery. Take a look inside three of the books on our reading list below.
Contagious: Why Things Catch On
Our team is excited to break the spine on this book by Wharton professor and LinkedIn influencer Jonah Berger. Contagious gives great insight on why things spread, how to create triggers for people, and ways to accomplish viral word-of-mouth marketing—without having to create risqué content.
Based on solid research, Berger breaks down his 6 STEPPS model, which stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. One thing we’re taking note of is how to create what Berger refers to as content that raises the blood pressure and increases the pulse.
Creating Brand Loyalty: The management of Power Positioning and Really Great Advertising
Written by Michael Maloney and one of our managing director’s longtime mentors, Richard D. Czerniawski, Creating Brand Loyalty acts as a guide for great advertising for the client side.
This book has become a favorite for many on our team, as it empowers marketing managers to take a leading role in building power brands that command customer loyalty.
Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School
Author Idris Mootee presents a framework for deign thinking, and how it can be used as a problem-solving tool and business method to transform companies and cultures.
The framework, which is based on work developed by the author for an executive program in Design Thinking at Harvard’s Graduate School of Design is broken down into five sections, and offers approaches for eight key challenges businesses face through exercises, activities and resources.