Pinterest: The Newest Social Marketing Platform

Pinterest. The new social media buzzword. Pinterest is a social platform where users can express themselves by creating a variety of virtual pin-boards, ranging from products, recipes, crafts, home décor, beauty, clothes, and more. I Imagine employees have been active on Pinterest since its introduction and have seen its growth firsthand, but what we are most excited about, however, is how brands are beginning to use Pinterest as a social marketing platform.

A Bigger, Better Chicago Tribune

On March 27th, I Imagine Studio attended the Crain Lecture: A Bigger, Better Chicago Tribune at Northwestern University. Gerould Kerm, the Editor and Senior President of the Chicago Tribune Media Group, and Phil Niccolls, the Senior Director of Consumer Marketing, shared their experience operating in a changing media environment. As most of you may know, the Tribune is bouncing back from filing bankruptcy, but their approach has been different than most – they expanded.

Facebook Timeline for Brands

I Imagine Studio attended Wildfire’s webinar, Timeline for Brands: Everything You
Need to Know to Make the Switch. As marketers, we are extremely excited about the
new Timeline layout and how it will improve user experience. Although it may seem
overwhelming at first, making the switch to Timeline is necessary to not only reach
and interact with your audience, but to tell your brand’s story.

2012 International Consumer Electronics Show

On January 11, I Imagine Studio traveled to Las Vegas for the 2012 International Consumer Electronics Show, which boasted a record 140,000+ in attendance. With thousands of interesting products to test and explore by day, the overwhelming excitement continued by night with performances by Justin Bieber, 50 Cent, cast members of the Jersey Shore, the Jabbawockeez, and Karmin Music.

The Zero Moment of Truth

These days, with the advent of the Internet and social media, consumers have access to endless amounts of information. As a result, a shift has occurred in the mental model of marketing: the ZMOT has arrived.

Healthy Holiday Recipes from I Imagine and Lifeway Foods

The temperature is dropping, but your immune system does not have to! In light of the holiday season, I Imagine Studio would like to share with you a few healthy recipes, developed by Lifeway Foods and featuring probiotic and nutrient-filled kefir. Delicious, these recipes are sure to keep you warm, full, healthy, and happy all winter long. Enjoy!

IIS Creative Director, Olga Weiss, Judges ADDY Awards 2011

A few years ago, I was invited to judge ADDY Awards, the world’s largest advertising competition. The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national.

I Imagine Honored with Four Creative Awards

I Imagine Studio is on a roll, and is not planning to stop anytime soon! Just this month, we were honored with four different awards, each commending our innovative work and creative excellence displayed in several of our most recent projects.

Meet the New Midtown

I Imagine Studio is thrilled to have just kicked off a new six-month long integrated campaign for Midtown Athletic Club Chicago. Featuring direct mail, print ads in multiple publications including Chicago Social and Chicago Tribune, email marketing, and outdoor initiatives including buses and billboards along with email marketing efforts, the campaign aims to generate awareness of the club’s expansion and increase enrollment rates.

Recently, Midtown Athletic Club Chicago has expanded its services and facilities to feature not only a premier tennis program, but also group fitness classes including Pilates and Cycling and a larger cardio and weight training area. To spread the word about the club’s additional amenities, Midtown Chicago partnered with I Imagine Studio.

In Memory of Ted Pincus

I Imagine Studio would like to take a moment to honor a revered colleague and friend who recently passed away. Ted Pincus was both a renowned PR specialist and trusted consultant here at I Imagine Studio. Losing such an influential friend prompts us to remember the ways he touched us personally and professionally. An extremely prevalent figure in the world of PR and Investing Relations, Ted was a role model for all of us at I Imagine Studio and his lifetime of achievements deserve to be honored and remembered.