2012 International Consumer Electronics Show

On January 11, I Imagine Studio traveled to Las Vegas for the 2012 International Consumer Electronics Show, which boasted a record 140,000+ in attendance. With thousands of interesting products to test and explore by day, the overwhelming excitement continued by night with performances by Justin Bieber, 50 Cent, cast members of the Jersey Shore, the Jabbawockeez, and Karmin Music.

The Zero Moment of Truth

These days, with the advent of the Internet and social media, consumers have access to endless amounts of information. As a result, a shift has occurred in the mental model of marketing: the ZMOT has arrived.

Healthy Holiday Recipes from I Imagine and Lifeway Foods

The temperature is dropping, but your immune system does not have to! In light of the holiday season, I Imagine Studio would like to share with you a few healthy recipes, developed by Lifeway Foods and featuring probiotic and nutrient-filled kefir. Delicious, these recipes are sure to keep you warm, full, healthy, and happy all winter long. Enjoy!

IIS Creative Director, Olga Weiss, Judges ADDY Awards 2011

A few years ago, I was invited to judge ADDY Awards, the world’s largest advertising competition. The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national.

I Imagine Honored with Four Creative Awards

I Imagine Studio is on a roll, and is not planning to stop anytime soon! Just this month, we were honored with four different awards, each commending our innovative work and creative excellence displayed in several of our most recent projects.

Meet the New Midtown

I Imagine Studio is thrilled to have just kicked off a new six-month long integrated campaign for Midtown Athletic Club Chicago. Featuring direct mail, print ads in multiple publications including Chicago Social and Chicago Tribune, email marketing, and outdoor initiatives including buses and billboards along with email marketing efforts, the campaign aims to generate awareness of the club’s expansion and increase enrollment rates.

Recently, Midtown Athletic Club Chicago has expanded its services and facilities to feature not only a premier tennis program, but also group fitness classes including Pilates and Cycling and a larger cardio and weight training area. To spread the word about the club’s additional amenities, Midtown Chicago partnered with I Imagine Studio.

In Memory of Ted Pincus

I Imagine Studio would like to take a moment to honor a revered colleague and friend who recently passed away. Ted Pincus was both a renowned PR specialist and trusted consultant here at I Imagine Studio. Losing such an influential friend prompts us to remember the ways he touched us personally and professionally. An extremely prevalent figure in the world of PR and Investing Relations, Ted was a role model for all of us at I Imagine Studio and his lifetime of achievements deserve to be honored and remembered.

IIS Celebrates 10th Anniversary

2001 was a year no one will ever forget— Apple introduced the iPod, the Harry Potter film franchise hit theaters, and Wikipedia revolutionized online information sharing. But here at I Imagine, we remember 2001 for a different reason.

2001 was the year our agency was born. Following the collapse of internet consulting company marchFIRST, friends and former coworkers Alena Tsimis and Olga Weiss found themselves unemployed and in need of a next step. The two joined forces to start their own full-service marketing agency— I Imagine Studio. Born out of necessity, the agency was founded without any prior plans or preparation, and initially relied on referrals from friends and family to secure clients.

IIS Creative Director Judges WebAwards 2011

Since 2006, I Imagine Studio Creative Director, Olga Weiss, has been a judge for The Web Marketing Association’s international WebAward Competition, which recognizes the best websites across 96 industries.

All entries are judged based on their design, innovation, content, technology, interactivity, copywriting and ease of use.

Marketing to Millennials

“…The Millennial Generation will entirely recast the image of youth from downbeat and alienated to upbeat and engaged—with potentially seismic consequences for America.”-Millennials Rising: the Next Generation

Millennials—young, tech-crazy and success-driven, are quickly rising as the largest, most influential group of new consumers in the United States. Products of the late 80’s and early 90’s, the members of this generation have been predicted to become the prime “catalysts for change in our society” as well as in the economic marketplace. The view of this generation’s makeup has been, for the most part, strikingly clean-cut, characterizing the generation as one of endless optimism (almost to the point of naïveté), defined primarily by its open worldview and desire to make a positive difference.