I Imagine Studio and Rotary International Have Teamed up to Help Kick Polio out of Africa

Global Communications Campaign Helps Kick Polio out of Africa. A VirtualSoccer Ball Created by I Imagine Studio To Be Signed by Thousands, Then Passed to Friends Worldwide In Lead-Up to 2010 FIFA World Cup.

To support Rotary’s campaign to eradicate the disease, I Imagine Studio has created an interactive, strategic viral communications initiative that allows anyone to sign a symbolic virtual soccer ball online. At www.kickpoliooutofafrica.org, individuals can learn more about Rotary’s polio eradication efforts in Africa, make a donation, autograph the digital ball, and then see their signatures and comments alongside those of world leaders. Rotary’s “Kick Polio Out of Africa” program was launched earlier this year in Cape Town, South Africa, one of the host cities for the 2010 FIFA World Cup. The effort began with the kicking of a real soccer ball that was signed by Archbishop Emeritus Desmond Tutu, a polio survivor.