NEWSLETTER APRIL 2014 If you can't read this newsletter - click here
EXPERIENCE DIGITAL TAKEAWAYS | NO. 1: FUEL EXPERIENCE THROUGH DATA Facebook Like Tweet Google+1 Pinit inShare
EXPERIENCE DIGITAL TAKEAWAYS | NO. 1: FUEL EXPERIENCE THROUGH DATA

Just before we rolled into April, we attended the American Advertising Federation’s (AAF) first ever Experience Digital Conference in Chicago. From fueling experiences through data to engaging with real-time content we’ve recapped the best takeaways from the speakers at the conference, and will share them periodically. First: Learn how to fuel experiences using data.


>>> FUEL EXPERIENCES | Through Data


CHILL Facebook Like Tweet Google+1 Pinit inShare
CHILL

It’s hard not to be drawn in by the allure of somillier selected wines and gourmet food from some of Chicago’s most noteworthy chefs, including Top Chef Jose Garces. So when our team had the opportunity to develop and execute a social media strategy for LuxeHome’s 13th-annual CHILL event, we couldn’t pass it up.


>>> GO | CHILL


3 LESSONS LEARNED FROM COMMON SOCIAL MEDIA BLUNDERS Facebook Like Tweet Google+1 Pinit inShare
3 LESSONS LEARNED FROM COMMON SOCIAL MEDIA BLUNDERS

Everyone makes mistakes: some more damaging than others. On social media, one error could gain your company major publicity—and not the good type. Yes, it’s true—there is such thing as bad publicity.

And big brands aren’t immune to social media blunders. We share three common errors so you can learn what not to do with your brand’s accounts


>>> LEARN | What NOT to do with social