NEWSLETTER AUGUST 2014 View Web Page
This month, we’re providing an inside look at how we helped support Lifeway Foods’ biggest print ad campaign in the company’s 28-year history. We’re also proud to share the latest happenings of Larry Minsky, our VP of Strategy.
LARRY MINSKY NAMED TO 200 BEST DIGITAL ARTISTS JURY
LARRY MINSKY NAMED TO 200 BEST DIGITAL ARTISTS JURY
Larry Minsky will aid in the selection of work to be included in Lürzer's Archive’s second edition of its 200 Best Digital Artists special, which was first introduced in 2013. This month, Minsky and two other jurors began reviewing the best of the best of digital imagery.
MORE | LÜRZER’S ARCHIVE: WHAT YOU NEED TO KNOW
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PROJECT OF THE MONTH: #MOTHERCULTURE
PROJECT OF THE MONTH: #MOTHERCULTURE
We’re delighted to share an inside look at the great work Lifeway’s marketing team did for their recently launched #MotherCulture campaign, which focuses on moms and the parenting experience. It was also the largest national print ad campaign in the company’s 28-year history! Congratulations to the entire Lifeway team on a successful campaign!
MORE | IT ALL STARTS WITH THE #MOTHERCULTURE
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HOW DO SIGHTS AND SOUNDS INTERACT IN ADVERTISING?
HOW DO SIGHTS AND SOUNDS INTERACT IN ADVERTISING?
How does having a sound associated with your brand make it more easily recognizable? Larry Minsky and Colleen Fahey, US managing director for Sixieme Son, teamed up to show how sound and visual imagery affect the world of advertising.
MORE | EFFECTS OF YOUR BRAND SOUND
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