NEWSLETTER FEBRUARY 2012 If you can't read this newsletter - click here
STUF SHARE+

After months of hard work, the highly anticipated website for STUF, Olympic Gold Medalist Mark Spitz's new line of men's skincare products: www.stufmd.com, created by I Imagine Studio, is here. What gives this website its competitive edge?  Its engaging, interactive communication of STUF's main point of differentiation: all-natural formulations crafted specifically for men's skin.

Representing the brand's personality and commitment to high-quality skincare, STUF's site speaks directly to the needs of those of the male persuasion—and their significant others. I Imagine's unique concept interactively details the differences between men and women's skin while providing solutions via STUF products.


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2012 INTERNATIONAL CONSUMER ELECTRONICS SHOW SHARE+

On January 11, I Imagine Studio traveled to Las Vegas for the 2012 International Consumer Electronics Show, which boasted a record 140,000+ in attendance. With thousands of interesting products to test and explore by day, the overwhelming excitement continued by night with performances by Justin Bieber, 50 Cent, cast members of the Jersey Shore, the Jabbawockeez, and Karmin Music.


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ZMOT SHARE+
ZMOT These days, with the advent of the Internet and social media, consumers have access to endless amounts of information. As a result, a shift has occurred in the mental model of marketing: the ZMOT has arrived.

What exactly is the ZMOT? Well, it's a component of the traditional mental model of marketing:

Stimulus->First Moment of Truth->Second Moment of Truth


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