NEWS

IIS pledges to End Polio Now by partnering with Rotary Internal to extend its This Close campaign via www.thisclose.net

Following the success of The Kick Polio Out of Africa campaign, I Imagine Studio responded inventively once again to Rotary International’s objective to create an interactive application to further heighten global awareness of polio eradication. Launched a week ago, the new microsite encourages people around the world to lend their face to the This Close campaign, which features a group of world leaders, humanitarians and celebrities and emphasizes that Rotary is 99 percent toward its goal of eradicating this crippling disease.

Designed in the shape of a book, the application was inspired by the idea of making a pledge to end polio. The application allows vistors to add their faces and names to the campaign by customizing the This Close ads by selecting a silhouette, adding their picture and adjusting skin and background colors to their preference. Once customized, the individual ads can be shared via social networks, emailed or saved to participants’ computers. Participants and vistors can also leaf through the interactive book or view the world map for a gallery of user-customized ads and participants’ comments from around the globe that can be segmented by country or name.

The new interactive campaign is a true testimony of the power people have today to promote causes to help each other to live in dignity. Take a moment and join millions in the fight against polio by creating your pledge at www.thisclose.net