NEWSLETTER - JANUARY 2011
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I Imagine studio
MIDWEST: 847.491.0308
WEST COAST: 310. 591.7531
info@iimaginestudio.com
Advertising. Branding. Marketing.
Happy 2011! from I Imagine Studio
STORIES:
bullet Marketing a New Year
bullet Family Traditions on the West Bend website
bullet A New Face for Proactive Partners
bullet Mouthwatering Recipes, Healthy Results
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MARKETING A NEW YEAR Bookmark and Share 

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To ring in the New Year, I Imagine Studio offers our advice for updating marketing strategies in a constantly changing world. Learn how to combine tried and true strategies with new ideas here.

FAMILY TRADITIONS ON THE WEST BEND WEBSITE

I Imagine Studio launched the new West Bend website representative of the small appliance company’s long-standing tradition of family values in the kitchen. I Imagine Studio created an overall look and feel for the site, including the homepage, product pages, seasonal page, recipe page and shopping cart to reflect West Bend's history of family traditions. This translates to the website through the use of images of families gathering around the kitchen, using the appliances their grandparents used before them, focusing on tradition and home cooking.

The site also highlights a seasonal page for Back to Basics, featuring a landing page specific to the Back to Basics line and colors and images of summer fun with the family. The new website is an upgraded design with product oriented landing pages and a new recipes section to draw the West Bend community together. In preparation for West Bend's 100 Years Anniversary, the website aims to reach out to a new market, increase the brand's presence in retail outlets, and begin a countdown to the event itself.


West Bend Homepage

Visit the West Bend Website

A NEW FACE FOR PROACTIVE PARTNERS

I Imagine Studio recently launched the new Proactive Partners website to accurately convey the positioning of the brand and the company's value proposition it helped develop through a series of workshops with the management and interviews with its clients. Proactive Partners works to manage the health of their clients and their employees, and just as importantly, the client's bottom line, as represented in I Imagine Studio's findings and conveyed in development of the new site. I Imagine Studio's work with the website was thorough, from concept to development including design, animation, copy development, search engine optimization (SEO) and content management system (CMS). The new website reflects the branding work conducted by I Imagine Studio and delivers an accurate representation of the brand's values in an attractive, streamlined way.

Proactive Partners

Visit the Proactive Partners Website

MOUTHWATERING RECIPES, HEALTHY RESULTS

I Imagine Studio complied Lifeway Foods' most delicious Kefir recipes into an attractively designed recipe book just in time for the Food and Wine Festival in South Beach. The book, titled the Dish on Lifeway Kefir, is viewable on an iPad or other digital device for convenience in a cutting-edge world and was distributed to lucky trade show attendees on USB-drives in Lifeway Foods gift bags. The delectable recipes and innovative recipe book are sure to be staples in every Kefir lover's kitchen.

Lifeway Recipe Book

Download the Dish on Lifeway Kefir


Thank you for being part of the IIS network of family and friends.

We thank our clients for giving us the opportunity to touch their brands and develop successful campaigns with them, and we thank all of our readers for being part of the IIS network of friends.

Please help us spread the word about our team, and forward this email to your friends and colleagues.

And if you want to know more about us, go to www.iimaginestudio.com today.

I Imagine Studio Team