NEWSLETTER JULY 2011 If you can't read this newsletter - click here
I IMAGINE STUDIO DIRECTS PHOTO SHOOT AT MIDTOWN MONTREAL SHARE+
I Imagine Studio took on an exciting task this year- rejuvenating the Midtown brand. For the past eight months, our team has worked relentlessly to create a new road map for Midtown's communications. The first step in the process was to devise a new brand foundation by talking to members about their met and unmet needs. In the end, I Imagine honed in on the over arching concept of healthy connections, which reflects the primary finding that members consider Midtown their home away from home.

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'THIS CLOSE' CAMPAIGN HONORED WITH PLATINUM AWARD SHARE+
THIS CLOSE TO ENDING POLIO | HERMES CREATIVE AWARDS
The Association of Marketing and Communications Professionals (AMCP) recently presented I Imagine Studio with the prestigious Hermes Creative Award for its outstanding work on the Rotary International microsite for the global interactive campaign to eradicate polio.

I Imagine was the recipient of the competition's highest honor, the esteemed Platinum Award, which is presented to the entries judged to be among the most outstanding in the competition. I Imagine's entry, an interactive microsite, encourages people around the world to lend their face to the This Close campaign, which features a group of world leaders, humanitarians and celebrities and emphasizes that Rotary is 99 percent toward its goal of eradicating this crippling disease.


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LARRY MINSKY & "THE ACTIVATION IMPERATIVE" SHARE+
Harvard Business Review We are proud to announce that our very own V.P. of Advertising, Larry Minsky, has recently been published on the Harvard Business Review website. His article, “The Activation Imperative,” co-authored with Arc Worldwide President & Chief Creative Officer William Rosen, discusses the need for a shift from simply building brands to activating them, moving beyond defining what a brand is to optimizing what a brand does in order to drive consumers to purchase.

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