Last month, I Imagine Studio teamed up with Rotary International to help promote their "Kick Polio Out of Africa" campaign. The program was launched in the months leading up to the 2010 FIFA World Cup in Cape Town, South Africa with the kicking of a soccer ball signed by Archbishop Emeritus Desmond Tutu. The effort follows the ball as it travels through the 22 polio-affected countries across the continent being signed by numerous African heads of state, health ministers and famous "footballers."
To extend the campaign globally, bringing attention to the danger of polio and Rotary's eradication efforts, our team designed and developed an application that enables anyone to sign a symbolic virtual soccer ball.
At www.kickpoliooutofafrica.org, individuals can autograph the digital ball, view the signatures and comments of the original signatories, such as the Prime Minister of Kenya and Mayor of Cape Town, as well as the digital signatories from around the globe located on a map per the signatories' provided locations. Visitors can also view each and every one of the signatures in flat view, follow the ball's journey through Africa, learn more about the horrific effects of polio and Rotary's eradication initiatives, and donate to the cause. Leveraging the power of social media to benefit others, participants are encouraged to invite others to sign the ball via e-mail, Facebook and Twitter.
The sophisticated online initiative, put together in under two weeks, generated media attention. Within weeks of the launch, the application was mentioned by various bloggers, tweeted about by the Bill and Melinda Gates Foundation and featured in the Sun Times. Rotary International was even invited to highlight the microsite at the South African consulate.
The campaign takes place only until the conclusion of the FIFA World Cup. Make sure you show your support for polio eradication and sign the ball.