NEWSLETTER - MAY 2011
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Delivering Serious Baking to Serious Bakers

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New Trends at Natural Products Expo West 2011

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DELIVERING SERIOUS BAKING TO SERIOUS BAKERS

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Chicago Metallic

Just in time for the Housewares 2011 show, I Imagine Studio launched a new e-commerce website for Chicago Metallic, a manufacturer of high quality, innovative bakeware. Inspired by the idea - created by I Imagine Studio - that “serious baking requires serious bakeware,” the website showcases the essence of the Chicago Metallic brand as the baking experts with engrossing copy, visuals and interactive features that engage professional bakers and baker enthusiasts alike.

Interactivity and community is the name of the game on this website. The Recipe section, developed to engage site visitors with the Chicago Metallic brand, enables visitors to comment on and rate recipes, submit videos and photos as well as send in their own recipes. Visitors can also create their own Recipe Books and customize the recipes within them via the Recipe Box feature and participate in a monthly Recipe Contest.

The new interactive and fully functional e-commerce website is truly a destination for bakers as passionate about their craft as is Chicago Metallic.

NEW TRENDS AT NATURAL PRODUCTS EXPO WEST 2011


West Expo 2011



I Imagine Studio attended the Natural Products Expo West at the Anaheim Convention Center in California during a warm weekend in March, in which there were hundreds of companies exhibiting their unique and innovative products. Taste-testing food and beverage products and sampling beauty items was an effective way to learn more about a company and their product. During this process, we collected dozens of samples. Read more about them here.




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I Imagine Studio Team