Just in time for the Housewares 2011 show, I Imagine Studio launched a new e-commerce website for Chicago Metallic, a manufacturer of high quality, innovative bakeware. Inspired by the idea - created by I Imagine Studio - that “serious baking requires serious bakeware,” the website showcases the essence of the Chicago Metallic brand as the baking experts with engrossing copy, visuals and interactive features that engage professional bakers and baker enthusiasts alike.
Interactivity and community is the name of the game on this website. The Recipe section, developed to engage site visitors with the Chicago Metallic brand, enables visitors to comment on and rate recipes, submit videos and photos as well as send in their own recipes. Visitors can also create their own Recipe Books and customize the recipes within them via the Recipe Box feature and participate in a monthly Recipe Contest.
The new interactive and fully functional e-commerce website is truly a destination for bakers as passionate about their craft as is Chicago Metallic.