NEWSLETTER MAY 2013 If you can't read this newsletter - click here
INNOVATIVE MARKETING MEANS CREATIVE AWARDS Facebook Like Tweet Google+1 Pinit inShare
INNOVATIVE MARKETING MEANS CREATIVE AWARDS
Just this week, we found out we were awarded four Hermes Creative Awards for excelling in four marketing categories: Integrated Marketing, Advertising, Website Element, and Publications. The Hermes, in short, is an international competition recognizing outstanding work in the creative industry and is judged by the Association of Marketing and Communication Professionals (AMCP).

It is an understatement to say we are thrilled to have our work recognized by Hermes. In total, I Imagine secured 1 gold, 3 platinum Hermes Creative Awards for marketing campaigns.


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EXPLORING MUSIC WITH BILL MCGLAUGHLIN Facebook Like Tweet Google+1 Pinit inShare
EXPLORING MUSIC WITH BILL MCGLAUGHLIN
After 10 months of website development, interactive design and rendering music compositions, I Imagine was able to help launch WFMT’s new website: Exploring Music. The site is an extension of their radio broadcast and provides musical symphonies on-demand-and on the go.

Integrating mobile technology and live music streaming into a cohesive design allows visitors of interact and engage with the site whether they’re in a sound booth or on a train. With three types of memberships and more than 180+ shows to choose from, the site came as a long-awaited treat to the show’s 500,000 listeners.

The website has already secured 25% of the 1000 subscribers they aim to achieve within the first 12 months. As of May 22, they've seen 244 annual memberships, at $50 each subscription.

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HD EXPO: WHERE NAIL POLISH AND INTERIOR DESIGN COLLIDE Facebook Like Tweet Google+1 Pinit inShare
HD EXPO: WHERE NAIL POLISH AND INTERIOR DESIGN COLLIDE
HD Expo hosts the most innovative designs in hospitality. And our client Lamin-Art attends each year. So, this year, while we created deliverables, conducted pre-show promotions and developed news releases leading up to the event, we wanted to generate more buzz-beyond traditional methods.

So what did we do? We built a promotional campaign using nail polish. Yes, nail polish. We found two Essie nail polish colors that matched Lamin-Art’s metallic collection, Metal-Art, and had 200 as giveaways at our booth. The campaign was a huge success and worked to promote the product, client, and polish in more ways than one.


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