NEWSLETTER - NOVEMBER 2009
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info@iimaginestudio.com

Advertising. Branding. Marketing.
STORIES:
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I Imagine Studio Reaps Awards

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Lamin-Art Embraces Nature

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Lifeway Celebrates Halloween the Healthy Way

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Consumer Preferences, They Are Changing

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I IMAGINE STUDIO REAPS AWARDS

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I Imagine Studio was recently honored with a W3 Award for a Web site and video created for Lamin-Art’s Pearlescence line. Part of an integrated campaign, the site and teaser video celebrate the 25th anniversary of the Pearlescence collection and introduce the expanded line to designers and fabricators in an engaging manner. Click here to read our press release.



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LAMIN-ART EMBRACES NATURE



In October, Lamin-Art re-launched its Veneer-Art line, the only pre-finished veneer made from real (not reconstituted) wood. Our team was asked to promote the product to Lamin-Art’s clients, specifiers and fabricators alike, via a direct mail piece, architectural folder, comparison sheets, case studies and a Web site landing page.

Our objective was to position Veneer-Art independently of traditional laminates and veneers. The communication materials we developed emphasized the product’s natural roots and celebrated the combination of the beauty of hand-selected wood and durability of high-pressure laminates, the qualities noted by designers and fabricators alike.

To learn more about the Veneer-Art project, click here.

Do you need help developing marketing materials that would creatively communicate your story and help you connect with your key audiences? We can help: info@iimaginestudio.com
 


LIFEWAY CELEBRATES HALLOWEEN THE HEALTHY WAY

 



Last month we helped Lifeway execute their first Halloween Promotion that gave away 5,000 Kefir Probitioc Wellness Bars on a first come first served basis upon registration.

Emphasizing Lifeway’s focus on health and well-being, we developed a tagline for the promotion – “Halloween the Healthy Way.” We redesigned the home page of the Lifeway site and developed a landing page for the promotion and distinctive registration forms for new and registered users.

The Promotion was a great success as nearly 500 users logged on within the first 30 minutes, and all 5,000 bars were claimed within 2 days. In addition, the Halloween background was so well received that it may become an annual regular.

Need help reaching your audience in an impactful way? We can help: info@iimaginestudio.com

halloween
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CONSUMER PREFERENCES, THEY ARE CHANGING


According to ExactTarget, only 32% of marketing decision-makers know how their customers behave across channels and just 37% are aware of consumers’ channel preferences.

Meanwhile:

  • As direct mail is losing ground as the preferred means of marketing communications, email has become the consumers’ favored channel, chosen at a rate of three-to-one over any other medium.
  • Permission grows in importance; 50% of consumers, up from a quarter in 2008, consider unsolicited messages unacceptable, regardless of their origin.
  • Despite consumers’ use of social networks for written communication, they remain largely opposed to receiving marketing messages through this channel.  

Source: 2009 Channel Preferences Survey


Thank you for being part of the IIS network of family and friends.

We thank our clients for giving us the opportunity to touch their brands and develop successful campaigns with them, and we thank all of our readers for being part of the IIS network of friends.

Please help us spread the word about our team, and forward this email to your friends and colleagues.

And if you want to know more about us, go to www.iimaginestudio.com today.

I Imagine Studio Team