NEWSLETTER - OCTOBER 2010
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Advertising. Branding. Marketing.
STORIES:
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Rotary's Soccer Ball Travels Across Countries, Newspapers, and Computer Screens

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Lamin Art's New Print Ads Highlight Beauty and Durability

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New Trade Show Presence for Vegetable Juices

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ROTARY'S SOCCER BALL TRAVELS ACROSS COUNTRIES, NEWSPAPERS, AND COMPUTER SCREENS

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Rotary International's Kick Polio Out of Africa Campaign, launched in February with the help of I Imagine Studio, has garnered media coverage in 23 countries. Media celebrated the success of the campaign, including I Imagine Studio's innovative virtual ball, which has, to-date, acquired nearly 11,000 signatures worldwide.

The KPOA campaign to eradicate polio has been a stunning success on all fronts, from a major endorsement of the campaign by Bill Gates to PSA's in Africa to the massive digital following on the web.

Rotary International Website

LAMIN ART'S NEW PRINT ADS HIGHLIGHT BEAUTY AND DURABILITY



I Imagine Studio extended the Veneer-Art by Lamin Art print ad series with the implementation of two new ads featuring the application of the line, in addition to the previous two ads aimed at designers/architects and fabricators. The new ads showcase the beautiful real wood composition of the line and its durability using beauty shots of the Lakeline Mall and the Women's & Children's Pavilion of the Methodist Le Bonheur Germantown Hospital projects, and close ups of the product’s application. The latest ad, aimed at the healthcare market, represents a change in the design direction of the series as it features one image instead of two for a more cohesive and complete look.


Methodist Le Bonheur Hospital
 
Lakeline Mall Project AD

NEW TRADE SHOW PRESENCE FOR VEGETABLE JUICES



In time for the InterBev Trade Show in Florida, America’s premier beverage trade show and convention, I Imagine Studio helped develop and execute a plan for Vegetable Juices to attract the attention of potential customers to its Essentia® brand. With only a week to turn around a stunning display, I Imagine Studio created a booth portraying the process of concentrate extraction using each row to demonstrate a step in the process of turning fresh vegetables into liquid concentrate. I Imagine Studio also developed a brochure for the tradeshow and innovative promotional ideas deciding on a sample giveaway of Apple and Eve juice boxes, made with Essentia® concentrates, with an Essentia® label to provide show attendees with a taste of the brand. Consistently presenting the brand from touchpoint to touchpoint, IIS aided Vegetable Juices in generating awareness for its new brand in one of the most relevant venues for the product.

 


essentia booth design



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I Imagine Studio Team