NEWSLETTER OCTOBER 2012 If you can't read this newsletter - click here
I IMAGINE SPONSORS BRANDSMART EVENT ABOUT TECTONIC SHIFTS IN MARKETING INDUSTRY SHARE+
I IMAGINE SPONSORS BRANDSMART EVENT ABOUT TECTONIC SHIFTS IN MARKETING INDUSTRY
I Imagine is excited to co-sponsor BrandSmart 2012: Owning the Tectonic Shifts in Marketing on October 17th. Hosted by the American Marketing Association, BrandSmart2012 is a full-day conference where we will be sharing our experience on how to create Sticky Brands http://iimaginestudio.com/stickybrand along with the value added recommendations from the most recent article written by Laurence Minsky on Brand Activation, published by the Harvard Busines Review http://iimaginestudio.com/blog/larry-minsky-the-activation-imperative.

The event is on Wednesday, October 17th at Venue Six10 (Spertus Institute), 610 S. Michigan Ave., Chicago. Please find us at the event.

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I IMAGINE HELPS LAMIN-ART WITH THE RELEASE OF NEW PEARLESCENCE COLLECTION SHARE+
I IMAGINE HELPS LAMIN-ART WITH THE RELEASE OF NEW PEARLESCENCE COLLECTION
It has been a very busy time for Lamin-Art with the expansion of its Pearlescence collection. The release of their new gemstone inspired collection of high pressure laminates contains such colorations as blue azurite, amethyst, black onyx and more, as well as a new corrugated finish options. These variations now give interior designers 405 ways to impress and create stunning interiors.

To support the release, we helped Lamin-Art get the word out about these irresistibly iridescent laminates. We first directed a photo shoot and then developed the new print ads and direct mail pieces. Additionally, we developed a new site for the collection -- www.pearlescence.com -- which helps make these laminates really shine. We’re proud to spread the word for such a great product like Pearlescence.

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VENEER-ART BY LAMIN-ART IS ENTERING THE DESIGN WORLD WITH THE HELP OF I IMAGINE SHARE+
VENEER-ART BY LAMIN-ART IS ENTERING THE DESIGN WORLD WITH THE HELP OF I IMAGINE
We have also been working with Lamin-Art to prepare for their exhibit at the 2012 Architectural Woodwork Institute (AWI) Annual Convention from November 1-2, where they are planning to feature Veneer-Art -- a line of pre-finished, high performance wood veneers. This line is unique, because it incorporates the natural beauty and richness of hand-selected wood veneers with the installation ease and superior durability of high-pressure laminates.

We helped Lamin-Art develop a brochure in time for the convention. And, previously this year, we helped them create other informational and promotional materials on Veneer-Art, including a presentation, a Product-Data Sheet, an Installation Sheet, and more. Many of these elements can be found on Veneer-Art’s website: http://laminart.com/us/veneer-art.html. And all of these elements help promote the expansion of the line, particularly calling attention to their five new oak colorations and their new Weathered Grain finish.

I Imagine has also been working on Veneer-Art informational and promotional materials such as the Veneer-Art presentation, Product-Data Sheet, and Installation Sheet. They can be found on Veneer-Art’s website: http://laminart.com/us/veneer-art.html.

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