NEWSLETTER OCTOBER 2013 If you can't read this newsletter - click here
THINK BEFORE YOU PINK: DO'S AND DON'TS OF CAUSE MARKETING Facebook Like Tweet Google+1 Pinit inShare
THINK BEFORE YOU PINK: DO'S AND DON'TS OF CAUSE MARKETING

Is your brand guilty of “pinkwashing”? This month, we explored exactly what consumers look for when it comes to marketing campaigns dedicated to a cause. In a digital age where the consumer-marketer relationship is constantly evolving, it is more important than ever to evaluate all aspects of cause marketing campaigns.

Take a look at our best practices for cause marketing—and check out three campaigns that did it right.


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MARCHING FOR A MISSION: STRIDES FOR THE CURE EVENT Facebook Like Tweet Google+1 Pinit inShare
MARCHING FOR A MISSION: STRIDES FOR THE CURE EVENT

In the fight for any cause, it’s important do more than talk the talk, and actually show support. That’s why our team at I Imagine will be walking the walk—literally.

To show our support for the fight against breast cancer, our team will be taking part in the Making Strides Against Breast Cancer walk on October 26. We encourage everyone reading to create a team, but if you can’t attend and still want to make a difference, make a donation to I Imagine (A Cure) and help us meet our fundraising goal at Making Strides!


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CLUB INDUSTRY TRADESHOW: WE'LL BE TRAINING, TOO! Facebook Like Tweet Google+1 Pinit inShare
CLUB INDUSTRY TRADESHOW: WE'LL BE TRAINING, TOO!

We’re also eager to announce that we’ll be attending the Club Industry Conference and Exhibition October 24 – 25 at McCormick Place Lakeside Center in Chicago, IL.

This year, we’ll be located at booth #338, and we have a ton in store for our booth so we encourage everyone to stop by and say hello! We don’t want to give too much information away, but there will be free—and functional—goodies.

Check out what we’ll be giving away!


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Finally, we want to send a special good luck wish to our friend, Chantal Haberman, who is participating in the 2013 American Heart Association’s Heart Walk.

“I want to thank you and I Imagine so much for donating to my fundraising web page for the 2013 American Heart Association’s Heart Walk. I really appreciate your support of my fundraising efforts and of this great cause. Your contribution helps fund pediatric and adult heart and stroke research and helps save lives.” —Chantal Haberman