NEWSLETTER - OCTOBER 2009
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Advertising. Branding. Marketing.
STORIES:
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I Imagine Studio Wins a 2009 WebAward

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I Imagine Helps Give Fans Options

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Why Altair Advisers’ New Web Site was a Great Time Investment

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2010 Priorities

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I IMAGINE STUDIO WINS A 2009 WEBAWARD

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I Imagine recently won a 2009 WebAward for Outstanding Achievement in Web Development. The award honored the interactive Black and Decker Spacemaker site which allows its visitors to customize a  virtual kitchen to match their own and experiment with the Spacemaker products to see how they would fit in their home.  To learn more about the Spacemaker site, click here.

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I IMAGINE HELPS GIVE FANS OPTIONS



Have you ever waited for sports tickets just to find out they were sold out? Or overpaid tremendously to see your favorite team play in the finals?

Ticket2Final, an Israel-based company, came up with an innovative concept of selling options that enable fans to purchase face value tickets if the team for which they purchased the option makes it to the finals. I Imagine thought it was such a great idea, we immediately wanted to help.  

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Ticket2Final asked us to develop a new global positioning that would help increase awareness of the brand and introduce a novel concept of the “option” to sports fans in Europe and North America. Armed with secondary and primary research on the marketplace, fans and their mobile and online behavior, we helped Ticket2Final develop a unique positioning that clearly conveyed the product’s benefits and set Ticket2Final apart from its competitors.

To truly transform Ticket2Final’s brand identity, I Imagine also set out to revamp its logo. To convey a strong message and generate instant brand recognition, we simplified the design, making it more sophisticated yet bold and dynamic. Next comes Web site design. Check back soon.

If you need help refining your brand image, please contact us today: info@iimaginestudio.com



WHY ALTAIR ADVISERS’ NEW WEB SITE WAS A GREAT TIME INVESTMENT



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AFTER

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Our team recently launched the Altair Advisers site, and the end result is the best return on investment we could have expected!

Through the use of stylized images, we were able to metaphorically tell a story about an independent consultant that embraces an objective approach to investment advising. We password-protected a secure area consisting of Market Review, Investment Commentary, Investment Forum, and Sample Reports, and developed a content management system, which enables the Altair team to make comprehensive updates to the site.

Do you need help developing a web site that will tell your story and help you connect with your audience?
We can help: info@iimaginestudio.com






2010 PRIORITIES

 



Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership. To read more, click here


 

Thank you for being part of the IIS network of family and friends.

We thank our clients for giving us the opportunity to touch their brands and develop successful campaigns with them, and we thank all of our readers for being part of the IIS network of friends.

Please help us spread the word about our team, and forward this email to your friends and colleagues.

And if you want to know more about us, go to www.iimaginestudio.com today.

I Imagine Studio Team