Project: Branding | Packaging | Creative Assets |
Aleksandra Enterprises was looking to expand its brand by building on its success with Russian Pointe, Inc., when owner Aleksandra Efimova approached I Imagine. In an effort to extend the brand beyond offering the finest pointe shoes on the market into new product categories, I Imagine began a rebranding effort.
As the Aleksandra business charged forward, entering new markets, expanding into the figure skating, gymnastics, and cheerleading consumer categories as well as driving additional business-to business revenue — it was essential that the Aleksandra brand grow with it. We wanted to ensure that the brand captured new audiences, while keeping existing customers loyal and happy.
To help envision how the Aleksandra Brand would eventually evolve, I Imagine created Aleksandra’s new brand, brand style guide, and creative assets.