Project: Brand Strategy | Information Architecture | Web Site | Interactive Applications | B2C |
Altair Advisers provides the highest level of Independent Investment Counsel for wealthy individuals, families and foundations. Their comprehensive recommendations include asset allocation strategy, manager selection, ongoing oversight, and reporting. Altair provides over 200 clients with unbiased, transparent investment assistance for a competitive fee.
While Altair Advisers is one of the best independent advisers in the business, their then-current Web site did not do justice to their image. Altair required a site that would reflect their reputation and quality of service and evoke the feelings of integrity and trustworthiness among their highly sophisticated target audience.
I Imagine Studio designed an interactive, user-friendly Web site that clearly conveys Altair Advisers’ characteristics of objectivity, experience and transparency.