Project: Market Research | Brand Strategy | Branding | Collateral | Information Architecture | Web Site | Interactive Applications | Email Marketing | Direct Mail | Print Ad | SEM | Corporate Social Responsibility | Broadcast | Trade Show | B2C |
For over 16 years, AthletiCo has worked to be Chicagoland’s premier provider of progressive and cost-effective outpatient rehabilitation and fitness services through personalized care that emphasizes patient education and prevention of future injury. In 2003, the company selected I Imagine Studio as its Agency of Record to create integrated marketing communications, and position them for future growth.
I Imagine Studio’s integrated marketing strategy has consisted of promoting the AthletiCo brand in print advertising, online, outdoor, and at special events. Over the next two years, AthletiCo opened six new locations and expanded its service offerings to include fitness and performance enhancement services, comprehensive services to patients, athletes and performing artists and the community.
AthletiCo’s marketing materials have been featured in major local media outlets, such as Chicago Sun Times and Chicago Tribune, as well as industry specific publications. They have also been displayed in professional sports venues such as Wrigley Field, U.S. Cellular Field, Soldier Field, and the United Center. AthletiCo have established strategic partnerships with professional teams and organizations including the Chicago White Sox, Northwestern University and the LaSalle Bank Chicago Marathon. I Imagine Studio was proud to assist in the expansion of an organization promoting a healthier and fit Chicago community.