Project: Market Research | Brand Strategy | Branding | Stationery Design | Collateral | Information Architecture | Web Site | Print Ad | Trade Show | B2C |
CavalryHR is a project-based professional services firm specializing in human resources. In 2006, cavalryHR’s president observed a trend in the human resources market: companies were not only looking for experienced professionals, but they wanted them to be at their disposal when their need for them arose.
This is how cavalryHR found a niche within the human resources market that was not being filled. CavalryHR became a company that is constantly tracking people so that when an HR need arises, they have an assortment of individuals who they can provide to their clients. Being a new kind of company for a new kind of time requires a new kind of image, and that is where I Imagine Studio comes into play. In September of 2006, our agency was retained as cavalryHR’s agency of record to provide a complete re-branding of the company.
CavalryHR turned to I Imagine Studio to re-introduce itself as a new kind of company; a company that is in the business of constantly tracking experienced professionals, so that when a client has a need it can be filled in the most efficient way possible. I Imagine Studio developed a new corporate identity for cavalry HR, one that reflects the innovative, fast-paced nature of their work and their market’s environment. This new look is modern and fresh, paralleling the distinctively progressive quality of cavalryHR’s services.