GEORGE FOREMAN

SITUATION
Following the success of a newly redesigned website that yielded a 50% increase in sales within one month, Salton commissioned I Imagine Studio to develop an online campaign for the George Foreman Grill.
PROCESS
• The audience for the campaign was identified – people who buy gifts online between ages of 18-55.
• In collaboration with Salton, I Imagine Studio conducted strategic planning sessions to develop the design, messaging and promotional offer.
RESULTS
With a conversion ratio of 6%, the George Foreman online campaign was a success.