KOVITZ INVESTMENT GROUP
Project: Branding | Stationery Design | Collateral | Email Marketing | Print Ad | B2C |
Kovitz Investment group helps high net worth individuals, entrepreneurs, professionals and Fortune 500 executives manage their financial health by maximizing return while minimizing risk. In 2007 the company realized that the time was right to invest into its most valuable asset, the Kovitz Brand. With this in mind, the senior management asked Ted Pincus, a pioneer developer of the Investor Relations Industry to introduce a new brand vision for the company and bring on the agency to develop the creative work.
Logo Design: After a long quest for the right character, IIS developed a logo with stylized owl symbol and integrated a tagline – ‘Capital Ideas’ in emerald green color, which appeals to the client in the financial industry.
Marketing Materials: I Imagine Studio extended the new branding into stationery, a corporate brochure and new print advertising campaign.
The new brand was enthusiastically adopted by the company. Portfolio Managers report that it is now easier for them to present information to their clients having a consistent and unified brand.