Project: Market Research | Brand Strategy | Branding | Stationery Design | Collateral | Information Architecture | Web Site | Interactive Applications | Online Marketing | Email Marketing | Direct Mail | Print Ad | Social Media | SEM | Corporate Social Responsibility | Outdoor | Broadcast | Trade Show | B2C | Multicultural Marketing |
Since 2002 I Imagine Studio has partnered with Lifeway Foods, manufacturer and distributor of kefir products, lending a hand in launching new products, advising their brand strategy, and developing buzz worthy online and social media initiatives ensuring its annual sales growth.
- Designed a distinct online presence that both educates and engages their customers.
- Developed an integrated campaign for Lifeway’s ProBugs and Organic product lines.
- Created and managed online buzz during Halloween giveaway of 5000 Kefir Bars, designing landing and registration pages, managing the user database and arranging shipping.
- Developed ongoing communications with Kefir lovers via design, development and distribution of newsletters, promotional email blasts, blog and social media.