LIFEWAY FOODS


Since 2002 I Imagine Studio has partnered with Lifeway Foods, manufacturer and distributor of kefir products, lending a hand in launching new products, advising their brand strategy, and developing buzz worthy online and social media initiatives ensuring its annual sales growth.

Highlights:

  • Designed a distinct online presence that both educates and engages their customers.
  • Developed an integrated campaign for Lifeway’s ProBugs and Organic product lines.
  • Created and managed online buzz during Halloween giveaway of 5000 Kefir Bars, designing landing and registration pages, managing the user database and arranging shipping.
  • Developed ongoing communications with Kefir lovers via design, development and distribution of newsletters, promotional email blasts, blog and social media.
Lifeway

AWARDS

The Communicator: Award of Excellence
Summit International Emerging Media

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