PEARLESCENCE


The Pearlescence Solid Colors Collection, one of Lamin-Art’s best-known product lines, was celebrating its 25th anniversary. I Imagine developed an integrated marketing campaign to bring color palette and finishes to life.

Highlights:

  • Strategic direction was developed providing insights into the brand while developing an inspiring series of case studies describing successful applications of the line by leading designers and architects.
  • Integrated Campaign consisted of:
    • Direct response mailer with a lead generation component
    • Follow up direct mailer
    • Announcement and case study ads
    • Rich media and image e-banners
    • Trade show video
    • Web site
  • The visually-stunning, interactive Web site enables the visitors to proactively explore the full range of Pearlescence colors and finishes, view a brochure, review the case studies and hear the product’s history from the inventor himself.
  • This project represents a one of a kind marketing campaign recognized by numerous industry awards!

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

Pearlescence

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AWARDS

W3 Award
Summit International Emerging
Media Award
Telly Award
Creativity International Award
Internet Advertising Competition Award

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