PEARLESCENCE GEMSTONE by Lamin-Art
Project: Market Research | Brand Strategy | Information Architecture | Web Site | Online Marketing | Email Marketing | Direct Mail | Print Ad | Trade Show | B2B |
Lamin-Art’s Pearlescence collection was originally launched in 1984, and has long been recognized as one of the most innovative and unique product lines in the industry. After a quarter century of success, and a few additions to the collection, Lamin-Art returned to I Imagine for help refreshing the line by re-introducing the collection with 11 gemstone-inspired colorations and three new finish options.
I Imagine developed an engaging campaign, which included a mini-site, print collateral, ad campaigns, and more, to introduce and promote this unique product.