ROTARY INTERNATIONAL –
KICK POLIO OUT OF AFRICA
Project: Web Site | Interactive Applications | Social Media | Corporate Social Responsibility | Multicultural Marketing |
What do Rotary International, the FIFA World Cup, and polio have in common? Our worldwide campaign that helped generate buzz for Rotary’s unparalleled efforts to eradicate polio. We produced the online components of a worldwide campaign that engaged prominent world leaders, humanitarians and celebrities to help raise more than $200 million.
We also developed a global “Kick Polio Out of Africa” microsite that, in its first days, gathered thousands of signatures and was even highlighted at the South African consulate event for the FIFA World Cup.