STARFRUIT CAFÉ


Lifeway Foods launched a unique version of the popular frozen yogurt shops – Starfruit Café. In place of yogurt, Starfruit smoothies, parfaits and frozen treats are made with Lifeway Kefir, which packs 10 live and active probiotic cultures. I Imagine Studio designed an interactive and visually stunning online venue to help Starfruit generate excitement about its products and engage its target audience.

Highlights:

  • The site features a Café Bar application, which enables visitors to create their own frozen masterpieces.
  • The What’s New section, optimized with Facebook and Twitter interfaces, includes photos from past events and announcements for upcoming ones, media clips and Starfruit’s latest news.
  • Our team developed a hands on back-end system saving the Starfruit team time on updating the site.
  • We optimized Starfruit’s social media initiatives, designing a custom landing page for their Facebook fan page.

Starfruit
Starfruit
Starfruit
Starfruit
Starfruit
Starfruit