Project: Information Architecture | Web Site | Interactive Applications | Social Media | B2C |
Lifeway Foods launched a unique version of the popular frozen yogurt shops – Starfruit Café. In place of yogurt, Starfruit smoothies, parfaits and frozen treats are made with Lifeway Kefir, which packs 10 live and active probiotic cultures. I Imagine Studio designed an interactive and visually stunning online venue to help Starfruit generate excitement about its products and engage its target audience.
- The site features a Café Bar application, which enables visitors to create their own frozen masterpieces.
- The What’s New section, optimized with Facebook and Twitter interfaces, includes photos from past events and announcements for upcoming ones, media clips and Starfruit’s latest news.
- Our team developed a hands on back-end system saving the Starfruit team time on updating the site.
- We optimized Starfruit’s social media initiatives, designing a custom landing page for their Facebook fan page.