Project: Collateral | Information Architecture | Web Site | B2B |
I Imagine Studio’s partnership with Vegetable Juices, Inc., a premier innovator of natural vegetable flavor and ingredient solutions, began with a whirlwind week of planning and developing materials for the soft launch of its Essentia® brand at the 2010 IFT Food Expo. The collaboration, built on a mutual commitment to improving the quality of life, produced exciting results within a very aggressive timeline and solidified IIS-VJ partnership for the InterBev show.
- Within ten days, I Imagine Studio developed a new banner, micro site, sell sheet and contest materials for the 2010 IFT Food Expo to highlight the essence of the brand.
- Materials were designed to look and feel both simple and refined, as well as consistent with the brand and its product offering.
- The integrated design is uniform across the expo materials to portray a singular brand message.
- The altered Essentia® logo, via typography, better reflects the identity of the brand, while I Imagine Studio continues to design an entirely new logo to propel the product to new heights for the brand’s official launch.
- I Imagine Studio effectively revitalized the Essentia® brand at breakneck speed to soft launch in time for the IFT trade show.