Project: Market Research | Brand Strategy | Collateral | Information Architecture | Web Site | Interactive Applications | Online Marketing | Email Marketing | Direct Mail | Print Ad | Trade Show | B2B |
Lamin-Art, Inc., a privately held supplier of innovative, design-statement high-pressure laminates and veneers, was re-launching its Veneer-Art line, the only pre-finished veneer made from real – not reconstituted – wood. To promote the line attracting attention of architects, designers and fabricators, I Imagine Studio developed a completely integrated campaign which positioned Veneer-Art independently of traditional laminates and veneers.
- Insights about the product were developed through independent research and interviews with Lamin-Art’s executives, fabricators and designers.
- Key messages emphasized a combination of Veneer-Art’s unique differentiation points: durability similar to that of high-pressure laminates and beauty of hand-selected wood.
- Print ads were designed to target the two distinct audiences.
- E-banners and email communications were customized for different target audiences.