Project: Market Research | Brand Strategy | Branding | Stationery Design | Collateral | Information Architecture | Web Site | Interactive Applications | Online Marketing | Email Marketing | Direct Mail | Print Ad | Outdoor | Trade Show | B2C |
Vivid Seats is an international ticket brokerage company that provides tickets throughout North America as well as Europe. Upon coming to the realization that their image was too generic, Vivid Seats came to I Imagine Studio in hopes of generating a completely new identity for their company.
I Imagine Studio designed a visual language that reflected a new brand direction. We came up with a logo design that was influenced by the Art Deco movement. Primary and secondary color palettes were established and distinctive colors were assigned to the different ticket categories (music, sports, theater.) Furthermore, in creating Vivid Seats’ new corporate identity, I Imagine produced a striking look and feel for the stationary and sales collateral.
Website Redesign: I Imagine Studio developed a dynamic, visually appealing and user-friendly website interface. This entailed selecting and stylizing photography and icons for the site and developing a new interface.