[In-dul-gence] Hits Snacker’s Sweet Spot

Responding to the >20% annual growth of premium, high end sweet snacks, [In-dul-gence] by Poppycock will launch nationally in 2007.

[In-dul-gence], clusters of highly decadent ingredients, is targeted to confident, well-educated women who like to “reward” themselves with a sweet, scrumptious treat.  Five flavors will initially be launched:

Simply Diva – Clusters of almonds, cashews andpecans devilishly drizzled with caramel Nights in White Chocolate – Honey coated clusters ofEnglish toffee, sesame seeds, and whole roasted pistachios drizzled with white chocolaty fudge Chocolate Crush – Clusters of caramel mocha-coatedpopcorn, hazelnuts and walnuts drizzled with creamy milk chocolate Belgian Love Affair – Clusters of almonds, pecans andcashews drizzled with Belgian dark chocolate Toast of the Town – Double glazed clusters of peanutbutter coated popcorn, macadamia nuts, almonds and pecans drizzled with creamy milk chocolate

A portion of every purchase of [In-dul-gence] will be donated to CARE.  CARE is a leader in the fight against global poverty and [In-dul-gence] donations will help to fund programs that empower women and their families to become self-sufficient.  The [In-dul-gence] packaging will feature stories of women who have benefited from CARE, an inspiration quote (than can be cut off and displayed at work or home) and embossing.

We hope you’ll try a little “Decadence You Deserve” and buy all 5 flavors of [In-dul-gence]!